Practical and Helpful Tips: Booths

Ideas for Trade Show Booths that Work It is important to maximize your return of investment on your trade show booth after all the time, effort and money you spent putting it up. Coming up with an original trade show idea and promotional concept can make your booth a must-see stop for trade show visitors. To draw in the crowds, you need to create a new and creative marketing strategy that will make your display area stand head and shoulders above all the others. A good start would be to attend occasions inside and outside of your industry, and pick out and assess the latest marketing concepts. Make your way to an exhibition hall and check what the others have in their exhibits. Take note of the booths that bring in a steady crowd and talk with the staff about their modus to entice prospects. So how can you attract booth traffic to where you are?
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To make a good first impression, use a large signage and strong graphics in your display area. You may want to invest in tall hanging display signs above your booth area so people can locate and find where you are. If your hanging sign has a unique shape, it can likewise attract people’s attention. You can also entice them to enter your booth by imprinting large, appealing promotional pitches on your rug or tiles and use them as trade show flooring. Make sure the text is facing the aisle so visitors can instantly and conveniently see your message as they walk by.
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Instead of giving away cheap, nondescript promotional items, be different by handing out big-ticket prizes in raffles and fun games related to your industry. Before winning a prize, attendees need to register and receive a ticket printed with information about your company. You can use the list of attendees for selling your product or service after the event. Consider hiring trade show attractions for your booth like magicians or entertainers who can incorporate your product information into their acts to drive up sales. How about a professional shoe shine service so your staff can talk to prospects about your company while their shoes are being polished? You may also include a wireless charging station in your booth so you can gather lead information from the users. People love having their picture taken and you can take advantage of this by having a photographer to shoot their photos in front of your logo. Because people tend to keep photos of themselves, the picture will serve as your marketing tool even after the trade event is over. The photos can also boost your company’s social media presence as you can tag the visitors on the pictures and post them on social media channels to be seen by all of their friends.