Kickstarter Backers And Their Benefits
Did you know that there is a lot of disposable income? Under half of Americans have around $21,000 annually at their discretion. This makes them spend more than they need due to the high income bracket. There is an amount that is saved but not in fun things like movies or furniture.
If someone wants to fund their kickstarter campaign that money is not seen. You many not have control of your campaign but you might wonder why people are not spending money on it.
You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.
Below is a look at what you could or could not be doing so that your efforts can be maximized.
Not all the seasoned marketers practice the 80/20 rule which also known as the Pareto rule despite the fact that they all fully understand it. The question above if it cannot be opened and if you are using broad strokes for marketing there is no wonder you don’t have backers. Your kickstarter operation should now be looked at as a business. This is because it is always good to do market research for your business.
You can start by weighing interest and having a marketing pool perhaps you want to have the sales funnel way. The fact that nothing is being sold here makes it not a sales funnel but the guides given here below should tabulate how it works.
If your aim is to make the leads become the would be backers and also change lukewarm backers into serious backers then you should be considering the 80/20 rule.
The first part should be the landing page which should contain details of your services or products briefly. Next you should find out if there are people who would want to back you later in your kickstarter campaign. You can then offer them the choice of receiving the information by email.
Next, using your landing page start an advertising campaign and this idea can be with your potential backers using the pay per click (PPC)campaign.
A kickstarter facebook group should already be up and running this is if you are aware of how to crowdfund with the latest developments. Getting help on how to improve your product should be the sole purpose of the group. Involving backers in your campaign considering their views on how to improve your products makes them sell your products even better.
Lastly, if you shift your concentration on the 80/20 rule, the sales funnel approach and the facebook group instead channel it to the backers.